One journey, five steps
Five services, one journey: from choosing the market to closing the deals that matter most. Take it step by step, or jump in where you need it most.
Step 1
Commercial Strategy
Choose the market and the customers to bet on.
Step 2
Sales Audit
Pinpoint what's holding your sales back.
Step 3
Sales Foundation
Build the structure and process sales is missing.
Step 4
AI in Sales
Streamline the day-to-day with the right AI workflows.
Step 5
Complex Deal Support
Win the deals and tenders that matter most.
Commercial Strategy
You have a product that works and a sales team that is working. But are you growing because you chose a market, or because you take what comes? That question usually lands on the director's desk when a board, an investor, or a budget demands an answer.
I size the market in kroner, map the competitors, and segment the customers, so the direction is chosen on numbers rather than gut feel. You get a decision paper that can go straight to the board, with sources and the caveats that belong with them.
- Market sizing in kroner, built bottom-up from public Danish sources
- Competitive picture: who you actually lose to, and what they charge for it
- Customer segmentation: which segment to go after first, and why
- A business case for the growth: what the target costs, and what it takes to reach it
- A decision paper for the board or management, with prepared answers to the hard questions
Sales Audit
Pipeline fills up, but conversion disappoints. Sales cycles drag on. CRM is used inconsistently. You know something isn't working, but not exactly what.
I systematically review your sales: interviews with sales leaders, salespeople, and optionally customers, pipeline analysis, and CRM review. You get a report scored across five dimensions and a prioritized action plan, so you know exactly what to tackle first.
- Sales process and structure: is there a shared process, and how well is it used?
- Pipeline quality: how well can you trust your forecast?
- CRM usage: does it support or hinder sales?
- Team and competencies: is everyone delivering consistently?
- Strategy and positioning: do you know what differentiates you?
Sales Foundation
You're growing, but sales relies on informal agreements and individual relationships. Pipeline is unpredictable, CRM doesn't reflect reality, and new hires take months to get up to speed.
I build the sales structure you're missing: a shared process from first contact to closed deal, a pipeline you can manage by, and a team that delivers consistently. This is about making sales work in practice. Choosing the market and the segment sits in Commercial Strategy.
- Shared sales process with clear stages and qualification criteria
- Pipeline structure that makes forecasting reliable
- CRM setup that supports the sales process, not hinders it
- Stakeholder strategy for complex decision structures
- Hands-on training and coaching of the sales team
- Ongoing sparring with your sales leadership along the way
AI in Sales
Your sales team spends hours on proposals, presentations, meeting prep, and research on customers, markets, and competitors. That time can be noticeably reduced with the right use of AI workflows, without compromising quality.
I identify the tasks where AI delivers the biggest impact in your specific sales process, build a prompt library tailored to your products and customers, and train the team to use it from day one.
- Tenders and proposals: we build proposal templates and respond to bids and pre-qualifications with AI support
- Presentations: create presentations in PowerPoint or HTML in minutes
- Customer, market, and competitor analysis: build a thorough overview that guides your focus, with AI
- Strategic account plans: account plans for your most important key customers ensure a consistent strategy across your organisation
- AI agents: together we build the agents that best support your sales
Complex Deal Support
Long sales cycles, high deal values, and multiple decision-makers require a precise strategy, not improvisation. When a critical tender or negotiation is approaching, you need an experienced sparring partner who's been there before.
I step directly into your active sales opportunities, analyze the situation, map the decision structure, and help you build a win strategy. From SMB deals to private and public tenders worth millions.
- Situation analysis: status, involved parties, and critical risks
- Stakeholder mapping: who decides, and how do you win them?
- Win plan with key messages, differentiation, and competitive responses
- Negotiation preparation: objectives, concession plan, and red lines
- Ongoing sparring through to close